Pentax and Samsung to Jointly Develop Digital SLRs
Each company will market the cameras under its own brand.
Their first joint effort will be a camera based on an existing Pentax model, incorporating some Samsung technology; the camera will be launched in the spring of 2006. A new jointly developed camera would not come until the autumn of 2006, Pentax says.
This alliance falls on the heels of a similar deal between Konica Minolta and Sony, announced in late July.