Port Authority Building Wrap Promotes Greek Pride
Graphics output at Athens-based partner of Clear Channel Outdoor
To raise public awareness of the Greek presidency of the European Union, the Greek government commissioned Athens-based Haidemenos S.A. to print this 64,583-sq ft building wrap. The wrap was displayed on three faces of the Piraeus Port Authority building.
The company used its VUTEk? UltraVu? 5300 EC and 5300 to print the wrap in 114.8-ft segments of mesh. Each segment took about 2 ? hours to print. With the printers printing at 753 sq ft/hr, 24 hours a day, the project was finished printing in less than two weeks. Installation took another week.
Haidemenos was established in 1976 and today employs 180 people in its 100,000 sq ft facility. The company recently formed a partnership with Clear Channel Outdoor to form Clear Channel Haidemenos Media. The new company is active in bringing advertising and street-furniture print jobs to Haidemenos. Clear Channel Outdoor has about 6000 contracts with city municipalities around the world. (Haidemenos: www.haidemenos.gr)