Printed Advertising Takes to the Streets

OBIE winners are found at bus stops, pop-up spots, and more.

Big Picture

Are you printing for out-of-home advertising agencies? Perhaps you should be, because the opportunities for creative applications of wide format range from transit ads to pop-up campaigns that can go anywhere. The OAAA even has an awards category for "out there" campaigns: Individual Execution: Street Furniture/Transit/Alternative. Browse the 2016 winners below.

Silver OBIE: Ride the Kraken
Creative agencies: Dead As We Know It, C2C Outdoor
Advertiser: Proximo Spirits

Finalist: Troop Train
Creative agency: Garrison Hughes
Advertiser: Heinz History Center

Finalist: The Cuervo Rolling Stones Tour Plane Activation
Creative agency: Proximo Spirits
Advertiser: Jose Cuervo

Check out more award-winning out-of-home advertising:

Interactive OOH Displays Turn Heads

3D-Printed Forest Critters Win Silver OBIE

Print Takes on Public Service

Spotify Campaign Personalized to Each Neighborhood

Beer-Spouting Print Makes for Golden Advertising

Taking Billboards to the Next Level

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Stair Graphics, Bus Wraps Shine in OBIE Awards

Automotive OOH Ads Leverage Mixed Media

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