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Printing Industries of America Denounces Toshiba’s Call for National No-Print Day

UPDATE: Toshiba Cancels No Print Day.

Big Picture

Update: The Printing Industries of America (PIA) reports that Toshiba has agreed to cancel its previously announced National No Print Day. For more information click here.

The Printing Industries of America is encouraging the US printing industry to reject a call by Toshiba America Business Solutions for a National No-Print Day.

“Needless to say, we find such a proposal ridiculous and an insult to the more than 800,000 Americans who owe their direct livelihood to our industry,” says Michael Makin, PIA president and CEO.

Toshiba’s national campaign has designated October 23, 2012, as National No-Print Day, as part of its goal to get businesses to print smarter and practice sustainable consumption. The campaign is designed to encourage, educate, and challenge individuals and companies to commit to one day of no printing “to raise awareness of the impact printing has on our planet.”

NNPD will be launched at the Sustainable Brands ’12 Conference, June 4-7, in San Diego. The campaign is also being introduced to the consumer public through an online and social-media launch highlighted by the debut of “Tree,” the spokes-character for NNPD.

"We know that approximately 336 million sheets of paper are wasted daily – that's more than 40,000 trees discarded every day in America,” says Bill Melo, vice president of marketing, services and solutions, for Toshiba America Business Solutions. “We as individuals and companies are failing to make the link between printing waste and its negative impacts on our landfills, natural resources, and the environment. For those reasons, Toshiba is leading the charge with NNPD to raise awareness of the role of paper in the workplace by not printing at all for one day."

Says Makin: “Toshiba claims that our industry has failed ‘to make the link between printing waste and its negative impacts on our landfills, natural resources and the environment.’” This is patently untrue. Our industry has long led the way utilizing sustainable processes. The primary raw material for printing is paper, which comes from trees, which are a renewable resource – so renewable that, today, our country has 20 percent more trees than it did on the first Earth Day which was held more than 40 years ago.”

Further, says Makin, “Printing is the only medium with a one-time carbon footprint – all other media require energy every time they are viewed. Electronic devices, which Toshiba produces, for example, require the mining and refining of dozens of minerals and metals, as well as the use of plastics, hydrocarbon solvents, and other non-renewable resources. Moreover, 50 to 80 percent of electronic waste collected for recycling is shipped overseas and is often unsafely dismantled. For Toshiba to call for such a ban on printing is hypocritical to say the least.”

To challenge the NNPD assertions, Printing Industries of America has created a “Value of Print” campaign as well as a “Value of Print” tool that comprises four sections: Misconceptions, which gives responses to common misconceptions about print; Effectiveness, which gives statistics on how print is an effective part of the marketing mix and how people still prefer print; By the Numbers, which discusses the importance of the industry and its large economic footprint; and Resources, which lists websites where more information on the subject can be found.



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