Produce Outdoor Graphics on Recyclable Corrugated

With Inca Digital's turnkey Easy Ad system

Big Picture

Two Sweden-based companies, SCA Packaging and Heureka Marketing, have teamed up with Inca Digital and Sericol to devise an easy way to post output from the Inca Columbia digital flatbed press in indoor or outdoor displays.

The Easy Ad? system eliminates the need to adhere adhesive-backed vinyls or papers onto rigid substrates. With Inca Digital's Columbia digital flatbed press (which has a bed size of 3.2 x 1.6 m) and Sericol's outdoor-durable UVjet inks, ad messages can be printed onto both sides of sheets of weather-resistant, recyclable corrugated materials developed by SCA Packaging. The output graphics can then creased and folded with Esko-Graphics' Kongsberg DCM 22 Digital Diecutter, which was originally designed for package prototyping.

The folded graphics on corrugated can be easily shipped and installed by one person into the Easy Ad clip-in framing system. The framing systems are available in various sizes and shapes for use on buses, trains, wall, and permanent sign structures. Changing an ad message can be as simple as unclipping the printed graphic and turning it over.

The Easy Ad system has already proven to be popular in colder climates, in which installing vinyl graphics can be problematic. "In Scandinavian countries, to stick a vinyl advertisement onto a bus you would have to leave the bus inside for up to two days to warm up sufficiently," says SCA Packaging's Lars Fransson, SCA Packaging's. "With the Easy Ad system you just drive it to the side of the road, unclip the frame and remove the board, and unfold and insert the new advertisement."

For producers of advertising graphics, Heureka Marketing AG is offering a turnkey Easy Ad package with SCA's patented weather-resistant corrugated board, the clip framing system for fast changeover, an Esko-Graphics Kongsberg DCM 22 Digital Diecutter, and an Inca Digital flatbed Columbia press using patented Sericol UVijet inks. (Heureka Marketing AG: www.heurekamarketing.com; Inca Digital: incadigital.com)

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