Quality Truckside Visuals Bring Dull Products to Life

Building brand-recognition through truck graphics

Big Picture

These big, full-color visuals on the backs and sides of the John Guest company's fleet of delivery trucks are helping motorists visually associate the name John Guest Ltd. with push-in fittings, pipe, and plastic plumbing systems.

"We were lucky enough to have our products used on various do-it-yourself television programs, which created some great nationwide awareness," explains John Guest's graphic design manager Carl Gray. The company capitalized on the publicity by creating some eye-catching promotional graphics that showed the company in its best light. The graphics were produced by Esp Technologies Group in the UK on a 5-m Vutek UltraVu 5300 inkjet printer. (Esp Technologies: www.esptech.co.uk)

View more from this Big Picture issue