Roland DGA Partners with Richard Childress Racing

RCR opens North Carolina facility to Roland for training classes, dealer meetings, product demonstrations, and more.

Big Picture

A partnership between Roland DGA and Richard Childress Racing (RCR) has established Roland DGA as the exclusive printer manufacturer for RCR, a performer on the NASCAR racing circuit and home to drivers including Kevin Harvick, Jeff Burton, and Clint Bowyer.

The agreement equips RCR’s new Graphics Center with Roland wide-format inkjet printers and printer/cutters including SolJet Pro III XC-540MT and VersaCamm VS inkjet printer/cutters. Through the partnership, RCR will open its facility in Welcome, North Carolina, to Roland for training classes, dealer meetings, product demonstrations, and other events, and will offer additional support to Roland advertising and marketing campaigns.

“Roland printers provide RCR’s in-house graphics department with quality, speed, reliability, and the ability to print and cut graphics in one seamless effort,” says Richard Childress, president and CEO of Richard Childress Racing. “Roland printers will give our vehicles a new look and feel, as well as allow us the quality control and quick turnaround we were looking for.”

“We are honored to partner with Richard Childress Racing,” says Dave Goward, president and CEO of Roland DGA Corp. “Years of prestigious wins have made RCR a NASCAR legend and favorite among racing fans everywhere. We look forward to sharing in the excitement of this amazing organization.”



View more from this Big Picture issue