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Roland Redesigns Website

Updated site features easier navigation and social networking opportunities.

Big Picture

Roland DGA has announced its website home page redesign, with an updated navigation layout to simplify the search for product information, support services, and the online store.

“We realize that, for many customers, their first impression of Roland is made through our website home page,” says Andrew Oransky, director of marketing and product management for Roland. “The new home page focuses on the information most valued by our customers, including examples of real-world applications, as well as in-depth product information and extensive support resources.”

The redesigned home page showcases the company’s latest products and includes links to in-depth overviews of each new product. Users can search the entire line as well, through dropdown menus divided into four main categories: Inkjet Printers, Vinyl Cutters, Rotary Engravers, and Benchtop Mills. Visitors can also browse through applications for Roland products, ranging from signage, labels, and vehicle wraps to rapid prototyping, apparel decoration, awards, and more.

Additionally, the site’s home page simplifies access to Roland’s online store, which features special promotions for accessories and supplies, including the Roland certified media line. Links to popular social media sites, including Facebook, Twitter, YouTube, Flickr, and R-Blog, allow Roland users to interact with industry peers.

“Effective online communication is more important than ever for businesses, and we believe this new introduction to our site will enhance the experience for both existing and potential Roland customers,” Oransky says.


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