Say Cheese!

Office-building mural adds zest to promotional campaign

Big Picture

This 80 ft high x 77 ft wide see-through mural on the side of the City National Bank building in West Hollywood, CA is part of a multi-channel promotional campaign by the California Milk Advisory Board. The campaign also includes TV commercials, billboards, and other forms of media.

The big cheese behind this building wrap is SkyTag, an outdoor media company based in Beverly Hills, CA. Printing was provided by Las Vegas-based Adera Corporation on a VUTEk UltraVu? 3360EC superwide-format inkjet on SuperVue? perforated window-graphics film by Clear Focus Imaging of Santa Rosa, CA. (Skytag: www.skytag.net; Adera Corp.: www.aderacorp.com; Clear Focus Imaging: www.clearfocus.com)

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