Spotify Campaign Personalized to Each Neighborhood

Plus, more OBIE winners from the Media category.

Big Picture

Spotify's 2015 ad campaign took content down to the neighborhood level, a strategy that combined the best of personalization and mass public appeal. Other finalists in the Media category of the 2016 OBIE Awards aimed at the personal level, too, from jibes at the "Walk of Shame" to giant "Orange Is the New Black" characters right in the middle of Times Square.

Silver OBIE: Year in Music
Creative agencies: Stinkdigital, Colossal Media
Advertiser: Spotify

Finalist: Orange Is the New Black – Season 3 Interactive Times Square
Creative agencies: Originals Marketing, Kinetic Worldwide
Advertiser: Netflix

Finalist: VH1’s Walk of Shame Shuttle College-Targeted Spring Break Takeover
Creative agency: Pop2Life
Advertiser: VH1

Finalist: Feel the Real Campaign
Creative agency: PNYC
Advertiser: PNYC

Finalist: Various
Creative agency: Snapchat
Advertiser: Snapchat

Finalist: Holiday Cards
Creative agency: Adams + Fairway Outdoor Advertising
Advertiser: Adams + Fairway Outdoor Advertising

Check out more award-winning out-of-home advertising:

Interactive OOH Displays Turn Heads

3D-Printed Forest Critters Win Silver OBIE

Print Takes on Public Service

Beer-Spouting Print Makes for Golden Advertising

Printed Advertising Takes to the Streets

Taking Billboards to the Next Level

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Stair Graphics, Bus Wraps Shine in OBIE Awards

Automotive OOH Ads Leverage Mixed Media


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