Spotify Campaign Personalized to Each Neighborhood
Plus, more OBIE winners from the Media category.
Spotify's 2015 ad campaign took content down to the neighborhood level, a strategy that combined the best of personalization and mass public appeal. Other finalists in the Media category of the 2016 OBIE Awards aimed at the personal level, too, from jibes at the "Walk of Shame" to giant "Orange Is the New Black" characters right in the middle of Times Square.
Silver OBIE: Year in Music
Creative agencies: Stinkdigital, Colossal Media
Finalist: Orange Is the New Black – Season 3 Interactive Times Square
Creative agencies: Originals Marketing, Kinetic Worldwide
Finalist: VH1’s Walk of Shame Shuttle College-Targeted Spring Break Takeover
Creative agency: Pop2Life
Finalist: Feel the Real Campaign
Creative agency: PNYC
Creative agency: Snapchat
Finalist: Holiday Cards
Creative agency: Adams + Fairway Outdoor Advertising
Advertiser: Adams + Fairway Outdoor Advertising
Check out more award-winning out-of-home advertising: