Stuck on You
StickerYou celebrates first brick-and-mortar store with printed wallcoverings.
StickerYou, a global, e-commerce business offering custom-printed, die-cut products for marketing, packaging, décor, and personal expression, opened StickerYou: The Store. The custom experience center – the company’s first retail location – allows customers to touch and feel stickers inspired by unique-use cases, place personalized orders in kiosks, and explore a sticker art museum showcasing the history of stickers through the ages. The store welcomed decal enthusiasts on August 12 on Queen Street West in Toronto.
“We are proud to open the world’s largest sticker store in Toronto,” says Andrew Witkin, StickerYou founder and CEO. “We’re excited to give customers the chance to interact with our products and experience the creative potential of stickers for business or personal expression. At StickerYou, we make what matters stick.”
And what mattered to StickerYou: The Store? A giant “stickerbombed” design that needed to stick to the outside of the three-story building housing the brand-new brick and mortar. StickerYou commissioned Complete Signs and Graphics to wrap the exterior walls. The shop used its HP Latex 365 printer to image onto 3M Envision SV480mC print wrap film and laminate with Envision Matte Wrap Overlaminate 8550M. The printed decal totaled 17.5 x 30.5 feet and was installed in pieces (4.5 x 15 feet each). To allow the inks to fully cure, the rolls were loosely coiled on a rack with a fan aimed at them for a minimum of 24 hours.
The visual fun didn’t stop there. Colorful decals ranging from brand logos to the Monopoly Man to The Office’s Michael Scott can be found on the walls, ceilings, and random objects inside the shop. The graphics on the ceiling were printed in large squares with Complete Signs and Graphics’ Epson SureColor 806000 printer. Single die-cut stickers were printed on the same machine for the walls and various figures throughout the interior. Treck Hall Main Street Wall Vinyl and Avery DOL3080 Matte film were used for the interior graphics.