Health in Transit

Swift Print Communications wraps St. Louis MetroLink kiosks.

Big Picture

The Clients 

St. Louis MetroLink
Bi-State Development Research Institute
Missouri Foundation for Health 

The Players 

Swift Print Communications
Werremeyer Creative 
 

Tools & Supplies 

Mactac Rebel H media, Mactac SAG Anti-Graffiti Window Protection Film, Canon Océ Arizona 550 XT

The Job 

Healthy bites on the go can be hard to come by. From rest stop vending machines to convenience store shelves bursting with sugary or salty snacks, it’s not always easy to find a nutritious treat when traveling. The Bi-State Development Research Institute has a mission to improve quality of life in North St. Louis County. The institute, in partnership with the Missouri Foundation for Health, developed a simple idea to expand the millions of annual St. Louis MetroLink commuters’ snack options: Link Market kiosks offering fresh fruits, vegetables, and other healthy food staples at two MetroLink subway stations.

We chose Rebel H for its bright white point, which ... helps the graphics really pop. There was a repeating pattern in the graphic and we had to make sure the color was correct.

—Shawn Fogle, VP of display and graphics, Swift Print Communications

The institute, in partnership with the Missouri Foundation for Health, developed a simple idea to expand the millions of annual St. Louis MetroLink commuters’ snack options: Link Market kiosks offering fresh fruits, vegetables, and other healthy food staples at two MetroLink subway stations.

Production 

St. Louis-based PSP Swift Print Communications partnered with local graphic design agency Werremeyer Creative to produce eye-catching, wide-format graphics with dimension and color pop for two outdoor kiosks – in just 10 days. Swift Print imaged Mactac Rebel H media with the shop’s Canon Océ Arizona 550 XT, finishing with Mactac SAG Anti-Graffiti Window Protection Film. After printing and laminating, Swift Print cut the graphics into various sizes for installation, which was completed in less than 24 hours.

A ribbon-cutting ceremony was held in the fall of 2018 to celebrate the new kiosks. “Link Market is more than a grocery store – our food has a mission,” says Jeremy Goss, Link Market operator, in a release. “Unfortunately, too many neighborhoods and too many families don’t have access to healthy, affordable food. The Link Market will change that, and we can’t wait to get started.”

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