Taking Billboards to the Next Level

11 OBIE Award winners push past traditional advertising.

Big Picture

It seems that the 2016 OBIE Award winners in the Individual Execution: Billboard category had something to prove: Billboards can be so much more than a boring rectangle on the side of the highway.

Gold OBIE: Race Day Set Up
Creative agency: Moroch
Advertiser: McDonald's

Gold OBIE: Refresh
Creative agency: Moroch
Advertiser: McDonald's

Gold OBIE: #WhatsUpWithMarcia
Creative agency: BBDO
Advertiser: Snickers

Silver OBIE: Jurassic World – Hollywood & Highland Take-over
Creative agencies: Universal Media Team, Kinetic Worldwide
Advertiser: Universal Studios

Silver OBIE: Toothbrush
Creative agency: Adams Outdoor Advertising
Advertiser: Terrery Dental

Finalist: Peanuts
Creative agencies: Ten30 Studios, Drissi Advertising
Advertiser: 20th Century Fox

Finalist: The Welder
Creative agencies: Rogue Fitness, Orange Barrel Media
Advertiser: Rogue Fitness

Finalist: Before + After
Creative agency: Tombras
Advertiser: Tombras

Finalist: Burning the Base Path
Creative agency: Walz Tetrick
Advertiser: Kansas City Royals

Finalist: #WeAreJordan All-Star 2015
Creative agency: Wieden+Kennedy
Advertiser: Jordan Brand

Finalist: People Powered Billboard
Creative agency: Baldwin&
Advertiser: Red Hat

Check out more award-winning out-of-home advertising:

Interactive OOH Displays Turn Heads

3D-Printed Forest Critters Win Silver OBIE

Print Takes on Public Service

Spotify Campaign Personalized to Each Neighborhood

Beer-Spouting Print Makes for Golden Advertising

Printed Advertising Takes to the Streets

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Stair Graphics, Bus Wraps Shine in OBIE Awards

Automotive OOH Ads Leverage Mixed Media

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