Tangerine Tango is Color of the Year

For 2012, it's Pantone 17-1463 -- "an orange with a lot of depth."

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Pantone has announced Pantone 17-1463 Tangerine Tango as the color of the year for 2012.

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike, says Leatrice Eiseman, executive director of the Pantone Color Institute.

“Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

To arrive at the selection of the color of the year, Pantone looks for color influences around the globe. This can include the entertainment industry and films in production, traveling art collections, hot new artists, and popular travel destinations. Influences can also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events.

Pantone reports that fashion designers including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari, and Adrienne Vittadini are already incorporating Tangering Tango into their spring collections. And Sephora, the beauty specialty retailer will launch a limited-edition Tangerine Tango-inspired collection in March 2012 featuring features a variety of products. Other products incorporating Tangerine Tango are already available from Chronicle Books, Dessy (a manufacturer of bridesmaid, social-occasion, and flower-girl dresses), Rickshaw of San Francisco (lightweight and stylish messenger bags), W2, MyColor inspired by Pantone and Pantone Paints.

Note: Tangerine Tango can be cross-referenced to all other Pantone Libraries including Pantone Plus and Pantone Goe for graphic design. For cross-referencing information, see www.pantone.com/COY2012.

Past colors named Color of the Year by Pantone have included:
• Pantone 18-2120 Honeysuckle (2011)
• Pantone 15-5519 Turquoise (2010)
• Pantone 14-0848 Mimosa (2009)
• Pantone 18-3943 Blue Iris (2008)
• Pantone 19-1557 Chili Pepper (2007)
• Pantone 13-1106 Sand Dollar (2006)
• Pantone 15-5217 Blue Turquoise (2005)
• Pantone 17-1456 Tigerlily (2004)
• Pantone 14-4811 Aqua Sky (2003)
• Pantone 19-1664 True Red (2002)
• Pantone 17-2031 Fuchsia Rose (2001)
• Pantone 15-4020 Cerulean (2000)


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