A Tasteful New Look at Cold Stone Creamery

Interior wall graphics provide inviting backdrop for sales

Big Picture

At 1000 Cold Stone Creamery Stores nationwide, the wallpaper behind the counter is being replaced with luscious vinyl graphics promoting the store's wares. The graphics were designed by Exclaim Design in Scottsdale, AZ and are being produced by Image Craft in Phoenix, AZ.

These graphics were output on a 16 ft wide VUTEk UltraVu 5300 solvent-system inkjet printer on Avery Dennison's MPI 3.4 mil, flexible, matte, calendered adhesive-backed vinyl film, then protected with Avery Dennison's DOL 1100 clear, matte, cast vinyl overlaminate film. Similar graphics are expected to be installed in all of Cold Stone Creamery's 1000 stores by 2005.

Image Craft is a full-service graphics production company that offers a wide array of digital and photographic products and services. The Exclaim Design interior design firm has "redone" the interiors of many corporate offices, hotels and more than 60 restaurants. (Image Craft: www.imcraft.com; Exclaim Design: www.exclaimdesign.com)

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