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‘Tell Your Story Sales Program’ Launched at Dscoop9

Also: Unveiling of the Dscoop University portal.

Big Picture

At the recent Dscoop9 conference in Orlando, HP launched a new member benefit designed to help grow business: the “Tell Your Story Sales Program.

The program’s sales kit includes four detailed guides, a marketing roadmap and more than 100 components needed for a customer event, from the planning stage through sales conversion and lead tracking – including event invitations, PowerPoint presentations, sample files, videos, case studies, and signage.

The new program is designed “to educate printers on how to help their business customers of all sizes amplify their brand stories by leveraging the power of HP digital printing,” reports Dscoop. “Even in today’s world of electronic communications, print is still a critical component of a multimedia campaign, providing high impact sensory input not possible with other mediums. This program helps Dscoop members partner with brand owners and agencies to drive new business.”

Dscoop also officially announced the unveiling of the Dscoop University portal. Dscoop University is designed to provide the organization’s members with personalized education focused on enhancing business strategy and growth.

Some of the current Dscoop University courses available include:
• Finding and Retaining the Right Sales People;
• Solution Selling: Creating New Opportunities;
• Identifying and Reaching Decision-Makers;
• Maximizing Production & Reducing Costs by Eliminating Wastes; and
• How to Increase Productivity, Accelerate Cycle Times, Lower Costs and Improve Bottom Line with EPM.

Dscoop provided demos of the new portal during the conference. Dscoop University is now open for enrollment.



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