Fitness-themed digital print inspires gym-goers to strive for new personal records.
For its new location in Charlotte, North Carolina, Titan Fitness wanted the inside of the building to be filled with inspirational graphics to match its healthy lifestyle mission. The sports complex called upon VizStrong to design and install motivational visuals throughout the building.
The shop’s design team created imagery specific to each athletic area using Adobe Illustrator, Adobe Photoshop, and AutoCAD, opting for basketball players in the basketball court, cyclists in the room housing stationary bicycles, and so on. Next, the production team output more than 2000 square feet of graphics using an HP Latex 1500 to print on 3M Scotchcal Graphic Film with Comply Adhesive IJ35C and protected with 8510 Matte Overlaminate. Two crew members used scissor lifts to install the vinyl on walls and rafters over the course of three days.