Universal Graphics Takes on Covert Rebranding
Hundreds of vehicles wrapped in secrecy.
To tackle the nation’s largest rebranding in 20 years, telecommunications giant eir turned to Universal Graphics to wrap a fleet of 1750 vans – with the first 205 to be completed within five weeks under a veil of secrecy. The graphics were printed on an HP Latex 3000 printer onto 3M wrapping film.
Check out more great print projects from our November/December issue: