Urban Showstopper

A luxury apartment complex pays homage to the building's history.

Big Picture

The Client

Urban Sites 

The Players 

Decal Impressions 

Tools & Supplies 

HP Latex 360, 3M Scotchcal IJ40 vinyl with matte laminate, EFI Vutek GS3250LX Pro, 3-mm white PVC 

The Job 

Urban Sites, a real estate developer in Cincinnati, wanted to capture the rich movie-making history of their latest building revitalization project with graphics produced by Decal Impressions. Located in the city’s burgeoning Over-the-Rhine neighborhood, the Film Center currently includes luxury apartments and retail space, but it once housed such film companies as Columbia Pictures and Metro-Goldwyn-Mayer Pictures.

Many of the items we installed were ‘tight turn,’ last-minute add-ons, or had last-minute approvals before installation was scheduled. We always aim to meet our customers’ deadlines no matter the turn time. It’s simply the nature of our business.

–Matt Fisher, marketing director, Decal Impressions

Production 

wide formatUrban Sites provided the designs and Decal Impressions printed and installed the graphics, including signage on doors to stairwells and a trash room – featuring Oscar the Grouch, naturally. A 93 x 93-inch mural showcases a timeline of the historic building’s past. A 180 x 113-inch graphic depicting a movie theater audience covers an entire lobby wall and is a nod to the 40-person screening room that used to be on site. Decal Impressions printed most of the project components on 3M Scotchcal IJ40 vinyl with a matte laminate using its HP Latex 360, with the exception of a “not an exit” sign which was output onto flexible PVC using an EFI Vutek GS3250LX Pro.

Decal Impressions worked on the project over the course of several weeks, as various components needed to be installed at different stages of construction. “A difficulty with an environment like this is waiting on items and areas to be finished, so we are able to install,” says Matt Fisher, marketing director, Decal Impressions. “Because it was an active construction zone, there was a lot of debris and dust in the air. We had to make sure all surfaces were clean before installing graphics.”

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