A chic cab shuttles New York Fashion Week attendees in style.
Each September, models, designers, influencers, and style lovers descend upon Manhattan for New York Fashion Week. Events, parties, and shows offer a glimpse of the newest trends to thousands of attendees eager to stay ahead of the fashion curve. At NYFW, any moment skirting the spotlight is a moment wasted. With this in mind, Absolut Elyx crafted a way for something as mundane as transportation between events to become a glamorous affair.
For the fall 2017 event, the vodka brand paid homage to classic New York City checker cab taxis and the vintage copper stills used to craft the libation by transforming a 1949 Cadillac Fleetwood 75 into a custom copper cab. Absolut Elyx recruited NY City Wraps to turn the shiny concept into reality. The first step? Spending an entire day cleaning the car because it had been waxed a number of times, rendering the vehicle unwrappable. Once clean, NY City Wraps wrapped the base with Arlon Ultimate PremiumPlus 2600LX Satin Copper Chrome. “Chrome wrap is one of the most – if not the most – difficult materials to work with. This Cadillac had very complex curves, thus it took us three full days for wrapping,” says Magda Makarewicz, president, NY City Wraps.
Next, the shop color matched and printed logo and taxi cab rim graphics with an Epson SureColor S80600 printer. Because the majority of Absolut Elyx’s eggshell white branding is printed on paper, NY City Wraps painstakingly transferred the brand finish and color onto Avery Dennison MPI 1105 SuperCast Series vinyl. “Once we got the color, reps from Absolut themselves came into our shop to position the logos with us,” adds Makarewicz. “On the spot, we adjusted it a bit from the original design and made the small text larger, because the chrome with the reflection made it difficult to read at times.”
The luxurious taxi cab’s interior featured an Absolut Elyx signature pineapple damask wallcovering, copper disco ball, Polaroid camera, and a chic chauffeur donning a custom copper sequin blazer. After a week of shuttling celebs to and from Skylight Clarkson Square, NY City Wraps uninstalled the wrap, careful not to damage the classic car in any way.