The Women in Print Awards: Diana Herrera
'This industry takes courage, and there is no substitute or shortcut for hard work.'
Industry innovations: Pushes for efficiency and conservation of natural resources; emphasizes cross-training
Philanthropy: Chair of National Association of Women Business Owners
Leadership roles: Climbed from answering the phones to owning the company; emphasizes staff mentorship
What are the current challenges facing women in print?
Print is facing challenges that I don’t believe to be gender specific. I never saw myself as a woman in print or think comparatively as to what a man in my position could or would do. I am very passionate about what I do, and I enjoy working hard but smart. This is an industry that is constantly changing and that is one of the aspects I like the most. Some women may be challenged with achieving their idea of a work/life balance being that this is such a demanding and disruptive industry.
What would you say to a young woman who is interested in working in the printing industry?
This is a fascinating and exhilarating industry to work in and it is only getting more interesting as time passes. Off the bat, I’d caution that this industry takes courage and there is no substitute or shortcut for hard work, but nothing is as rewarding as earning your success and a good reputation. Now, more than ever, you have to be willing to stay ahead of the trend, think big – audacious, in fact – and show up to win every day. About three years ago, my daughter joined the industry, and the spark in her eyes speaks a thousand words.