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10 ‘Must-Knows’: ISA Sign Expo Orlando

(February 2012) posted on Thu Feb 23, 2012

Ensuring your tradeshow success in Florida this spring.


By Britney Grimmelsman

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From March 22-24, the 66th annual Sign Expo hosted by the International Sign Association (ISA) will be back in Orlando at the Orange County Convention Center. The exhibit hall floor will showcase the breadth of the sign and graphics industry, with hundreds of exhibitors showcasing the latest products and services.

Last year’s Expo in Vegas proved to be its largest show since 2008, leading many to believe the industry was beginning to rebound from the recession. And with many companies on the upswing, it’s the perfect time to scope out the latest in wide-format technologies and build relationships with manufacturers, as well as other industry professionals.

To help plan your ISA attack, we’ve provided 10 “must knows” covering the ISA spectrum – from educational seminars and exhibitors, to attendee pricing and discounts at Orlando hot spots, and much more. See you there!

1. Count ‘em
With a 14-percent increase in attendance at last year’s Sign Expo – 19,000 attendees in all – ISA is expecting an equally solid turnout in 2012. Plan your time wisely because the event will showcase 550 exhibitors on the show floor – with 1900 booths.

“Our 2011 exhibit hall floor was teeming with new products and, based on the exhibitors who have already committed to 2012, we’re certainly expecting that to increase,” says Lori Anderson, ISA’s president and CEO. “I am certain that International Sign Expo 2012 will be the place to network with the industry’s top professionals, see the latest technologies and conduct business. With just a few days in Orlando, sign professionals will be better able to make educated purchasing decisions, to discover their next big ideas, and make valuable connections with future business partners and peers.”


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