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10 ‘Must-Knows’: ISA Sign Expo Orlando

(February 2012) posted on Thu Feb 23, 2012

Ensuring your tradeshow success in Florida this spring.

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By Britney Grimmelsman

Continues Sarah Singleton, ISA director of marketing: “Last year’s ISA Sign Expo had a huge turnout, and this year is trending toward an even better event. Currently our early attendee registration numbers are almost double what they were last year. Our support by suppliers and distributors is up, our show floor is already larger than the last time we were in Orlando [in 2010], and we still have three months to go before show time. If you look at our show statistics over the past 18 months, it appears the industry is very strong. In our conversations with exhibitors, it appears 2011 has been a positive year and they are cautiously optimistic about 2012 and these numbers are being reflected at ISA.”

2. Get Schooled
Been out of school for a while now, eh? Now might be a good time to dust off the ol’ cerebral cortex. Step off the show floor to experience an array of more than 75 industry-specific educational programs covering 13 distinct industry tracks, which include Digital Print Imaging, Customer Service, Digital Electronic Signage, Electrical/Structural, Estimating/Project Management, Graphic Arts/Design, Hands-On/Demonstration, Legislative Management, Production/Fabrication, Sales/Marketing, Sustainability, and Workplace Safety. Five sessions tailored specifically for digital printing include:

• Make More with Your Wide-Format Printer: Tapping into New Ink and Media Solutions
• 100 Ways to Make Money with a Printer/Cutter
• Boosting Your Profitable Print and Cut Workflow
• Prepress Automation, Not an Option Any Longer
• Solving Printing Defects and Complications Caused by the Static Change

Pricing for educational sessions is $129 per session, or attendees can choose among three package-pricing options: Genius ($459, unlimited number of education sessions); WorkSmart ($359, choice of 60 education sessions taking place Thursday-Saturday); or JumpStart ($259, choice of 18 intensive workshops taking place on Wednesday). Discounted prices are offered to ISA members.

And all this learning won’t be done in vain: Educational attendees receive ISA Professional Development Unit (PDU) credits for each session. The PDUs demonstrate your commitment to remaining current on the latest sign and graphic industry information.

3. Don’t Be Late!
The Expo schedule stacks up like this:

Wednesday, March 21
9:00 a.m. – 3:30 p.m. Pre-Expo education workshops
1:00 p.m. ISA/Southern States Sign Council golf tournament