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10 ‘Must-Knows’: ISA Sign Expo Orlando

(February 2012) posted on Thu Feb 23, 2012

Ensuring your tradeshow success in Florida this spring.

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By Britney Grimmelsman

7. Best of the Best – Now Live!
With so many exhibitors sprinkling the tradeshow floor, there’s no question that new products will be everywhere – but only one can be named “number one.” ISA has tweaked its former New and Green Product Showcases. This year, in voting for the competitions – Best New Product and Best Green Product – you’ll be able to text your vote for products that debuted after April 2011. And the race for the top will be displayed live as the show proceeds. The competing products will be listed on and in ISA show materials. Voting is open from Thursday at 9:30 a.m. to noon Saturday. The products with the most votes by noon on Saturday, March 24, will be named Best New Product and Best Green Product.

Last year, 3M's Scotchprint Wrap Film Series 1080, vehicle-wrap films, took home the title of “Coolest New Product.” Image Microsystems' process for converting eWaste into a material for traffic signs was named the "Coolest Green Product."

8. Taking care of business
Register online for admission to the Sign Expo exhibit hall before February 17 for just $30 ($15 for ISA members); after that: $40 ($25 for ISA members). If you’re looking to save a little dough, ISA is offering a company package for the first time: For $999, a shop can send its entire staff with unlimited education sessions and exhibit-hall admission. Save more money by staying in an ISA official hotel and receive $50 off the education fee (see for list of official hotels and pricing).

After each show day’s end, experience Orlando’s entertainment district with a free entry to Universal CityWalk Thursday night, 5 p.m. – 12 p.m. Discounted tickets are also available for Disney World, Universal Studios, and Mears Motor Shuttle. Free coupon books are also given to ISA attendees at Orlando Premium Outlets.

And for added convenience, attendees can check their bags at the Orange County Convention Center and check in for your flight before you even leave the show.

9. Three for the price of one
ISA will once again co-locate with the International Reprographic Association (IRgA) convention and tradeshow. To offer further value to attendees, ISA has also partnered with the European Sign Federation (ESF) and Digital Signage Federation (DSF). These partnerships will provide an expanded platform to network, attend expert-led educational sessions, and result in a more robust tradeshow floor, the ISA reports.


10. Plan your attack
Find the most up-to-date list of more than 500 exhibitors and booth numbers at And to make the best use of your time at ISA, check out the ISA’s a2z show planner, which allows you to build your route within the floor plan showing just the exhibitors you are most interested in visiting and create a time efficient plan for your visit. Plus, you can choose to allow the exhibitors that you add to see your contact information, allowing them to start a dialogue in advance of the event. You can also e-mail your map to your colleagues to make certain you are all on the same page about what you want to see at the show.