User login

A History of Java-Sack by Sack

(July 2006) posted on Fri Jul 07, 2006

JMD Digital Art Xchange output directly onto burlap for coffeehouse project.


click an image below to view slideshow

Delhi, India-based digital printer JMD Digital Art Xchange was challenged to print the history of coffee in high-quality images and text on hessian bean sacks for the launch of Costa, the Italian coffeehouse chain in India. The hessian (burlap) textile, traditionally used to transport coffee beans, has a loose weave and coarse fibers, making it difficult to print it from rolls.

Using its Vutek PressVu UV 200/600 rollfed/flatbed printer, however, the company was able to directly image onto squares of the burlap stretched onto a wooden frame. In addition, JMD printed a variety of P-O-P graphics for the coffee shops, including 7 x 5-ft menu boards onto Sunboard (a PVC board) and 9 x 2-ft menu cards on MDF. Output of the nearly 4000 sq ft (for 10 shops) took approximately 5 days; onsite installations took another day.

Due to the success of this job, JMD is negotiating to print graphics for all 280 Costa coffeehouses across India.

JMD DIGITAL ART XCHANGE
www.jmddax.com


Terms:

Did you enjoy this article? Click here to subscribe to the magazine.