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A Tasteful New Look at Cold Stone Creamery

(April 2003) posted on Tue Apr 15, 2003

Interior wall graphics provide inviting backdrop for sales


click an image below to view slideshow


At 1000 Cold Stone Creamery Stores nationwide, the wallpaper behind
the counter is being replaced with luscious vinyl graphics promoting the
store's wares. The graphics were designed by Exclaim Design in
Scottsdale, AZ and are being produced by Image Craft in Phoenix, AZ.

These graphics were output on a 16 ft wide VUTEk UltraVu 5300
solvent-system inkjet printer on Avery Dennison's MPI 3.4 mil,
flexible, matte, calendered adhesive-backed vinyl film, then protected
with Avery Dennison's DOL 1100 clear, matte, cast vinyl overlaminate
film. Similar graphics are expected to be installed in all of Cold Stone
Creamery's 1000 stores by 2005.

Image Craft is a full-service graphics production company that offers
a wide array of digital and photographic products and services. The
Exclaim Design interior design firm has "redone" the interiors
of many corporate offices, hotels and more than 60 restaurants. (Image
Craft: www.imcraft.com; Exclaim Design: www.exclaimdesign.com)


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