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Adding 'Wow' to Wide Format

(August 2013) posted on Tue Jul 30, 2013

Eight ways to further differentiate your customer's wide-format project from their competitor's.

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At Unicorn Graphics in Garden City, New York, the shop is printing with white ink on a daily basis, using both an EFI Vutek QS2000 and an Agfa Jeti 1224 HDC FTR. “We are directly involved in some of our clients’ designs, and we work closely with their designers – we make sure they understand the processes involved,” says Robert Lee, Unicorn’s executive vice president. All of Unicorn’s clients understand the technical workings of printing with white ink – and the benefits, says Lee.

3. Metallic and Neon Inks
Use metallic inks to add something “shiny” to an otherwise staid graphic. For many, the use of metallic typically equates to sophistication; and this look, until recently, was generally available via screen printing, offset, or foil printing. Plus, keep in mind that you can typically combine metallics with CMYK colors to generate a variety of metallic hues.

RCR Graphics (Richard Childress Racing, used its Roland SolJet Pro III XC-540MT printer/cutter to produce metallic vehicle wraps for the Jeff Burton (#31) Caterpillar/ Chevrolet race car in last year’s Good Sam Roadside Assistance 500 race at Talladega.

Neon inks are another opportunity: Launched last year, Seiko’s Neon inks are solvent-based fluorescents available in Hot Pink and Lemon Yellow for its ColorPainter W series. The inks, which can be printed as spot or composite colors with CMYK, glow under black lights.

4. Additional Dimensionality
Combine a flat graphic with a three-dimensional form and you’ve added an element beyond the standard two dimensions, an additional reason for the viewer to explore your client’s message.

A great example is what New York-based MetroMedia Technologies ( is doing with its 3D PosterProps product. Available in just about any shape or size, the PosterProps are dimensional, inflatable additions to two-dimensional graphics that easily install over existing posters, billboards, wallscapes, etc. No matter how you choose to achieve your particular 3D effect, doing so is sure to draw a viewer’s attention.