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An Industry Convergence: SGIA Expo 2011

(September 2011) posted on Tue Sep 20, 2011

New Orleans plays host to the industry’s latest innovative ideas, education, and market developments.

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By Britney Grimmelsman

With its assortment of educational seminars, array of strategic networking opportunities, and expanded roster of sales-free Expert Zones on the show floor, SGIA Expo is marketing its 2011 event as “a convergence of innovative ideas, education, and market development.”

Last year’s Vegas-based Expo set an association record for total registrants, and the Specialty Graphic Imaging Association is expecting this year’s extravaganza in New Orleans to be on track for similar numbers – some 17,000 attendees are projected to hit The Big Easy when SGIA Expo 2011 takes place October 19-21 at the Ernest N. Morial Convention Center. Event organizers anticipate more than 500 exhibitors to be showcasing their wares on the 225,000-square-foot show floor (see page xx for a list of exhibitors, current as of this writing).

There is, SGIA reports, a reason for the industry to be optimistic. According to post-show survey results from the 2010 SGIA Expo, nearly 85 percent of attendees either made a purchase from an exhibitor at the expo or planned to make a purchase within 12 months. “These strong purchasing plans indicate a turning point for the community. Imagers are investing in the latest technologies to create new opportunities for business growth and strengthening their futures,” says the SGIA’s Susan Veoni.

Becoming an expert
Expanding your company’s repertoire with the latest technologies presented on the show floor may be your top priority at SGIA. But the expo also presents you and your staff with a panoply of educational opportunities – approximately 30 seminars in all to help you expand your knowledge base.

Educational seminar tracks include: Graphics & Sign; Garment Decoration; Industrial Imaging; Graphics Installers; and Business Management. Here’s just a sampling of the specific educational seminar opportunities you’ll find:
• “Sales Management: Tools and Evaluation Techniques”
• “Value-Added Services for Graphics Producers”
• “Marketing Tools 101”
• “Opportunities in White and Metallic Jetable inks”
• “Sustainability and the Environment”
• “Charting the Rise of UV LED Curing Technologies”
• “Maximizing Profitability in Sign & Graphics Shops”
• “Achieve Greater Success in Graphics Installation Projects”
• “The Top 10 Mistakes Printers Make with Customers and How to Avoid Them”
• “Workflow Management Panel”

Registration fee for individual seminars are $45 each for non-members (SGIA members receive a discount); discount packages are available for multiple sessions.