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An Industry Convergence: SGIA Expo 2011

(September 2011) posted on Tue Sep 20, 2011

New Orleans plays host to the industry’s latest innovative ideas, education, and market developments.

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By Britney Grimmelsman

Also: On the eve of SGIA, the expo will host its annual Business Development Conference, from 1:00 to 5:00 p.m. The half-day event will offer tools “to take your company to a new level by discovering the core competencies of your business and increasing competitiveness through value-added services,” SGIA reports. Leading the conference are: David Fellman (David Fellman Associates), Brian Hart and Clayton Marsh (Hart Consulting Services), and Barbra Bannon (Cranky Creative).

"This event is an absolute must for any company seeking to take advantage of new market realities, differentiate themselves in crowded markets, and manage their sales efforts to increase profitability potential," says Dan Marx, SGIA's vice president, markets and technologies.

This year’s keynoter, Gene Marks, will discuss “Politics, the Economy, and the Specialty Imaging Industry – How Today’s Current Events Impact Tomorrow’s Profits,” during the Keynote Breakfast, Thursday, October 20, at 8:30 a.m. Marks is a bestselling author, business-management columnist for The New York Times and Forbes, and a regular guest on CNBC, MSNBC, and others.

Knowledge sans sales
Looking to learn but don’t like sales pitches that often accompany the gathering of that knowledge? The show’s “Expert Advice Zones” are specially purposed expo-floor areas devoid of hard-sell tactics, allowing for a hands-on experience in a no-pressure environment.

“SGIA created the industry's first Expert Advice Zone back in 2007. Four years later, they're bigger and better than ever with two new zones debuting [Narrow Format and Industrial Imaging zones] at the 2011 Expo,” says Veoni. “The demonstration areas provide a sales-free learning experience and are designed to fit the unique needs of the diverse sectors of the SGIA community.”

New to this year’s event, the Industrial Imaging Zone offers the latest high-tech products for producing printed electronics, automotive parts, and more. Also make its debut is the Narrow Format Zone, which will demonstrate the use of narrow-format output for marketing, labels, small P-O-P displays, nameplates, and more.