“Creating innovative materials for visual expression” is company’s new brand expression.
Arlon Graphics has announced the launch of its new corporate logo worldwide, as well as a new brand expression: “Creating Innovative Materials for Visual Expression.” The new logo and brand image are part of a strategic goal to form a stronger brand connection with Arlon customers and to differentiate the brand from its competitors, the company reports.
The orange and gray colors in the logo combined with its modern symbol is a clear departure from the industrial red color and bulky typeset formerly used by Arlon – and still used by many other industrial companies, says Arlon.
“The launch of our new branding coincides perfectly with all of the great initiatives we have going on within the company. The new branding and message will really set us apart from others in the industry and symbolizes a new beginning for Arlon,” says Holly Curtis, director marketing communications for Arlon. “We are very excited to roll this out to the industry along with the upcoming new Arlon Production Center and our recent technology system upgrades.”