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Avery Dennison Named Signarama Preferred Partner for Rebranding Campaign


Press Release from Avery Dennison

Mentor, Ohio May 7, 2014

Avery Dennison announced today that it has been named a preferred partner for Signarama’s worldwide rebranding campaign, which is currently underway. Signarama is the world’s largest sign business franchise approaching 900 locations in more than 50 countries.

“Our franchisees are very excited about the new branding and the opportunity to utilize Avery Dennison vinyl products to execute the new look and retail standards we are rolling out around the globe,” said Signarama president “JT” Jim Tatem. “Avery Dennison has been a Signarama partner for many years. Our franchisees appreciate the breadth and quality of Avery Dennison’s cast and calendered products for a variety of applications.”

In 2013, Signarama embarked on a branding research project that reaffirmed its position as a ‘premium’ brand that provides expertise and a customized approach. Signarama’s new branding — including a contemporary color scheme, new logo, tagline and icon — is being rolled out across the hundreds of locations around the world, this year.

“Signarama and its network of franchises around the world are important customers for Avery Dennison,” said Bill Podojil, sales director, Avery Dennison Graphics Solutions. “We are proud to partner and support their rebranding campaign with our high quality, easy to install cast and calendered vinyl film products.”

Franchisees have the opportunity to utilize Avery Dennison High Performance 700 calendered films in addition to cast and calendered digital media films and overlaminates, window films and Etchmark. Avery Dennison MPI 1005 Supercast Easy Apply RS and DOL 1360 are a popular combination for vehicle wraps because they are easy to use and quick to install with excellent printability, that are available as well. Franchisees will use a variety of Avery Dennison vinyl films to create new window graphics, vehicle wraps and lobby displays.

For more information on Avery Dennison products, visit www.graphics.averydennison.com.

About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit www.graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

 

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