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Becoming a P-O-P Star

(May 2010) posted on Thu May 06, 2010

Cincinnati-based KDM P.O.P Solutions has found an expansive niche in point-of-purchase


By Kacey King

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“When we got KDM North, we got their digital equipment. We restructured everything digital, which included having KDM North do the short-run business. And we keep all the medium to longer runs in Cincinnati,” Kimmerly says.  “We also moved all of our digital presses to the Colorgate RIP and began using the same X-Rite i1 iO spectrophotometer across the board. It’s amazing how close we’ve been able to get the color to match in all our digital locations. And we’ve been able to get G7 certified in the past several months; we’re meeting G7 standards on all our digital presses, including those at KDM North,” Kimmerly continues.

During the transition from one company to another, KDM also focused on keeping Advanced Digital’s client base. Because this new division added additional product offerings, the client list included types of clients KDM did not already service: “Some of those clients did large volumes of work via dye sublimation and photo imaging on the Océ LightJet—both new technology additions to KDM,” Kimmerly says.

Focusing on retail
The latest KDM addition is the former NDI Retail of Cincinnati (now rebranded KDM Retail), which was added in December 2009. KDM Retail focuses on “compelling retail environments and engaging displays,” which includes store design and décor from the ground up, as well as store redesign. It serves retailers who need creative design, manufacturing, and installation services to create distinctive retail environments.

KDM Retail’s competitive advantage is its ability to design and manufacture all facets of retail environments, including store fixtures, lighting, architectural details, wayfinding signage, décor, dimensional signage, merchandising displays, and more. Customers count on this division for fresh ideas that are in step with their own vision, as well as reliable project management and delivery to meet the most demanding deadlines.

“The acquisition of KDM Retail adds a new dimension to the services KDM can provide its clients—making us uniquely positioned to be a full-service provider of print, plastic fabrication, branding, fulfillment, and now, retail environments,” explains Maureen Gumbert, KDM’s marketing manager. “Any of our sales reps can sell any of our services. KDM Retail customers have included grocery store chains, manufacturing companies, child care centers, convenience stores, retail establishments, and other related organizations. We can count Kroger, Kids R Kids, and Lasik Plus on our list of higher-profile clients.”


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