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Beer-toting Taxis at Mardi Gras

(December 2003) posted on Wed Dec 03, 2003

Eye-catching 3D graphics

click an image below to view slideshow

During Mardis Gras season in New Orleans, Miller Lite teamed up with
Medallion Taxi Media to design a 3D taxi-top ad that made it appear as
if a passenger had accidentally left an ice chest full of Miller Lite
beer on top of the cab.

Medallion"?s sign manufacturer developed a way to conceal the hardware
used to mount the display to the taxi top. The Miller Lite logos on the
ice chests were backlit all night long to remind the Mardi Gras
partygoers which beer they wanted to drink. (Medallion Taxi Media: