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Blue-Collar Fleets

(January 2012) posted on Tue Dec 13, 2011

"They do require that you take a few additional steps here and there, but overall they have a high probability for success and will certainly add to your company’s bottom line."


By Jared Smith

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Next, identify the client’s needs. How many wraps are we talking here? What is the estimated timeline? What is the purpose of the fleet wraps? How long will the fleet remain wrapped? It’s best to get all of the client’s expectations upfront so you increase your chances of bringing their vision to life. It will also help your shop better plan for the job ahead.

After you’ve made the connection and identified the client’s needs, the next step is estimating. This is where you will need to be very organized. First, create a system to identify and keep track of each vehicle. You’ll need the year, make, and model to pull the correct template and you may want to get the unit number, license-plate number, and possibly even the VIN, as well. Tracking this data in a place that the customer can log into and view is always a good idea – I recommend something like Google Doc, a free tool that allows you to create and share your work online.

Once you’ve organized the details of the vehicle, you can pull all of the required templates, calculate the square footage, add time and materials, and determine the price point for each vehicle. If I were that customer, I’d expect to pay a little less per vehicle if I am sending you 30 of them to be wrapped. So pay attention to quantity discounts, but only to a point because you will still have to complete these one at a time. We’ve made the mistake of giving too much of a discount when pricing small fleets and later determined (after it was already too late) that we did them far too cheap.


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