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Buying a Printer: Financial Incentives

(March 2013) posted on Wed Feb 27, 2013

Vendors have assembled packages to help your shop expand its capabilities.


By Mike Antoniak

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At Fujifilm’s Graphics Systems Division, Mitchell says the goal is to adapt its varied programs to customers, based on need. “We work directly with customers on an individual basis to qualify them for the best rate and optimal terms, based on their individual situation,” he says. “We have more financing alternatives today than we did a few years back, and can provide more options as a result.” Those options might include financing, special bundles of consumables with the printer, as well as generous trade-in allowances. “Depending on their situation, Fujifilm offers low or no down payment options, special rates, payment holidays, and delayed payment terms,” he says.

“Some customers are reluctant to invest in new equipment without the assurance of having a contract already in hand,” Mitchell continues. “Our take is that delaying or reducing payments for the first six months help provide an incentive to invest now rather than wait. This puts the print provider in the position to gain new business knowing he can handle the volume.”

Another option that can make the purchase more attractive is to bundle the cost of the system with ink and media so buyers “can best leverage their purchase dollars,” Mitchell explains. “Several presses are bundled with software or extended service contracts or ink and/or media as a package that offers price discounts compared to purchasing separately,” he explains. “The package is essentially tailor-made to each particular customer’s needs.”

For those looking to upgrade or expand print capabilities, trade-in allowances can further reduce the price of new technology. “In some cases, we offer trade-in programs on older equipment that still has service life, reducing the capital-cost outlay required to upgrade to a newer, faster press.” Mitchell says. Trade-in allowance is based on the type of press, its age and condition, and current demand for used equipment.

Mutoh has extended its own trade-in program through the end of the first quarter, in response to demand for this option, according to Conrad. “Giving customers the ability to upgrade or replace equipment that is no longer keeping up with their production or performing to their expectations has been very well received by the marketplace,” he notes.


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