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Buying a Printer: Financial Incentives

(March 2013) posted on Wed Feb 27, 2013

Vendors have assembled packages to help your shop expand its capabilities.


By Mike Antoniak

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The Mutoh program gives the customer the option of trading in any brand of wide-format printer for one of the company’s new ValueJet systems. Trade-in allowance varies from $3245 to $10,000 toward purchase of certain printers, and customers without a system to trade can qualify for rebates that range from $1000 to $2000.

“Take advantage of programs that provide the best price and the best terms for the equipment you need,” Conrad urges. “There are finance options available to qualified persons that don’t require payments for one to three months, giving you the ability to start making money before you have to spend any.”

Matan Digital Printers recently added a new financing program for its DTS (Digital Traffic Sign) printers through ASHRA, an Israeli government agency. Erez Zimerman, Matan’s vice president of marketing, says purchasers of the company’s UVIStar grand-format printers, marketed by Fujifilm in the US, also enjoy an easy upgrade path to add new features.

“We offer our existing customers the ability to upgrade their Matan UV printers to include the latest new capabilities,” says Zimerman. “Our customers always enjoy the benefits of keeping their system up to date with regular upgrades.

“When investing in capital equipment, owners are entering into a long-term relationship with their vendor,” advises Zimerman. “Matan offers our users regular upgrades to their current systems, aligning them with the latest version of our product, if the hardware allows.”

For those considering CETColor’s Xpress 500 or 500-Q flatbed presses, leasing options are available for those who qualify. Options include no payments for the first 90 or 100 days “so buyers can build up the business before they need to make payments,” according to Cich.

He says the company’s strategy is to offer a basic system, affordably priced, which can be expanded over time. “We allow you to choose a model, then select the options that best fit what your company does,” he explains. “As your business changes, we are still there, allowing you to upgrade or change your printer,” in response to production demands.

For instance, he says a shop could start with a basic 4 x 8 flatbed with grayscale or CMYK printheads, and later add white-ink capability, a varnish head, or a second row of printheads to double production speed.


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