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Buying a Printer: Financial Incentives

(March 2013) posted on Wed Feb 27, 2013

Vendors have assembled packages to help your shop expand its capabilities.


By Mike Antoniak

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“It’s a way someone who is only approved for $75,000 in financing right now can get started,” he notes. Owners of the company’s older systems have the option of trading up to the latest technology at a cost ranging from $40 to $80,000. Final cost depends on a variety of factors, according to Cich: how their printer was originally configured; how long it’s been used; and how much is owed on the system.

Polytype America offers a range of promotion, including “straight purchase opportunities, in-house lease financing, and equipment rental,” according to Cain. “All are based on the purchaser’s requirements at time of order,” he explains. “Leasing can be (structured) for a $1 buyout end balloon payment with smaller initial payments per month, or other options that are mutually agreed upon.” Throughout the year, the company may offer additional special promotions and incentives on its print systems or consumables, timed to the major trade gatherings, he says.

Gandy Digital works with several outside finance and leasing companies to make it easier for buyers to acquire or upgrade to its technology. “We also offer to trade in your existing printers against (the cost of) additional equipment,” reports David Jones, marketing director. “We offer incentives on different used printers available from the Gandy Digital printer market (page xx) on our website.” That site was created to help Gandy customers sell older equipment, or apply the value of their older system as a deposit toward the grand format GD Pred8tor system.

Hewlett-Packard customers “have access to a number of flexible financial solutions that help provide the tools they need to modernize their graphic equipment immediately without large, upfront expenditures,” according to Lee Eberding, marketing director HP Financial Services, Americas.

He points to t the company’s “Better than Zero” and “1-2-3 Deferral” programs as examples how HP works with qualifying US and Canadian customers to help them acquire the equipment they need. The deferral program, for qualifying equipment and transactions over $250,000, adjusts payments over a three-year lease with purchase option to make costs more manageable.

“For the first three months payments will only amount to one percent of original equipment costs and step to two percent for months four to six , and three percent for months seven-through-36,” Provost explains. “This can help customers effectively manage and grow their businesses over time.”


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