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Buying a Printer: Financial Incentives

(March 2013) posted on Wed Feb 27, 2013

Vendors have assembled packages to help your shop expand its capabilities.

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By Mike Antoniak

The “Better than Zero” program provides an opportunity to finance equipment “at a less than zero implicit lease rate on qualifying technology and transactions between $50,000 and $250,000,” he adds.

Build for tomorrow with your best deal
Whether you’re buying new or used, financing and promotions are tools to help equip any shop to keep pace with a client’s evolving needs. “The key is to look for equipment that will take them to the future by at least five years, and look beyond their needs today,” says Mutoh’s Conrad. “You need to be able to quantify how much more new business you can generate with the new technology at hand.”

In that sense, for all the special offers and creative financing vendors offer, the best incentive for investing in a new print system is the opportunity to build on your business.

Don’t assume what seems an irresistible bargain is the best strategic move, however. “Do your due diligence, invest for now but also for your future goals,” counsels Cain at Polytype. “Look at your business finances. Buy what you can actually afford for your business at the time of purchase, figuring your 18- to 24-month growth goals.”

Evaluate options in terms of the total cost of ownership (TCO): system costs, operating costs, labor and consumables, as well as your expected selling costs.

At Matan, Zimerman suggests potential buyers consider where your specific market is heading and which applications you’re best positioned to provide. Then, consider such factors as “productivity, usability, cost of ownership and operation, and the printer price.”

In the end, deciding if a good deal is the right deal should be a response to the unique profile of a business and its goals, says Conrad. He cites a range of factors which ultimately determine ROI from a new digital print system: number of employees; the need for training, or adding staff; current customer base and needs; ability to attract new business; marketing and advertising expenses to promote new services; and any requirements to upgrade facilities.