Aimed at expanding the company's presence in the production color market.
Canon USA has launched a new digital color printing brand, Canon imagePRESS. Aimed at the commercial print and graphic-arts markets, the imagePress brand was developed to expand the company's presence in the production color market "? creative-services companies, ad agencies, design firms, and marketing divisions. The new brand joins Canon's portfolio of imageRUNNER, imagePROGRAF, and imageCLASS products.
Canon previewed the first color press technologies under the imagePress brand at the recent Canon Expo 2005 in New York: "imagePress X" for commercial production environments, and "imagePress Y" for graphic arts and proofing. Both units are expected to be available for customer delivery in the second half of 2006.
"As the market shifts dramatically toward the adoption of digital color, the introduction of the imagePress brand clearly announces our intention to expand our superior value proposition to commercial print and graphic-arts customers "? and further our influence within the digital color space," says Tod Pike, senior vice president of Canon USA's Imaging Systems Group. "We expect imagePress will transform the production marketplace, allowing commercial and quick printers, as well as in-plant and central reprographic department customers to grow their client base, volume, and profits."
(Canon USA: www.usa.canon.com)