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Capturing Fine-Art Success

(May 2014) posted on Wed Apr 30, 2014

Four companies prove the profits of fine-art printing.


By Adrienne Palmer

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“We partnered with Condé Nast to bring their iconic imagery to the design trade through the website condenasttrade.com. This site allows designers to purchase Condé Nast imagery as wall art on our various materials,” she says. New Era also has a similar partnership with Getty Images and the 500px photography community.

“Our art director and co-founder, Nick Nichols, seeks out artists from all over the world to be part of New Era Portfolio. Sharing our artists’ works with the world exactly as they created it is a top priority for us,” says Tamkin. “Once an artist signs with us, we work very closely with the artist to ensure that their exclusive fine art is produced exactly how they created it.”

New Era’s customers range from interior designers to business owners, to consumers to online and in-store retailers. The company is global, although most of its current sales are in the US. Its corporate-client roster includes the likes of Hilton, Embassy, and Starwood, and, specifically, one suite in the Plaza Hotel in New York City. It sells its prints online exclusively to those in the design trade, offering buyers wholesale prices.

“We work very closely with the artists, often directing them to create new works that fit our client’s needs,” says Tamkin. “Our team of artists will commission paintings to meet client’s needs ensuring that each piece is unique. We’re confident that all of our artists know the latest trends in fine art. Everything from style, to color to composition – we keep them informed on the needs of the marketplace and they create works that meet our clients’ needs.”

At New Era’s 60,000-square-foot facility, the full-service company provides image capture through scanning (via a Cruse scanner) and also accepts digital files, executes prepress/color management, and prints on an array of materials – canvas, acrylic, aluminum, mirror, paper, wall murals, and birchwood. It also offers custom framing and shipping worldwide.

Its roster of wide-format HP printers includes: five HP Scitex LX 850 printers, two HP Scitex TJ8600 TurboJet presses, one HP Scitex FB700 UV printer, and one HP Scitex FB7600 printer.


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