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Capturing Fine-Art Success

(May 2014) posted on Wed Apr 30, 2014

Four companies prove the profits of fine-art printing.


By Adrienne Palmer

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New Era works with a range of media and substrates including EnCore Extreme White Foam Board, Fine Art Board, and Cork Board, as well as Plaskolite Optic Digital Acrylic, Breathing Color Vibrance Luster Paper, Dreamscape vinyls, and more; output sizes range from 40 to 96 inches. The shop utilizes two Zünd cutters in its finishing efforts.

The customer relationship is clearly important at New Era – they work closely with their buyers so they feel involved and then, in turn, successful.

“We partner with our customers as much as possible,” says Tamkin. “From joint marketing events to promotional e-mails and social media, we want all of our customers and business associates to feel like partners. We want to help everyone be successful.”

Red Wing Framing & Fine Art Printing: It’s in the name
In some cases less is more, like the term “fine-art print.”

“I like that fine-art print doesn’t require any explanation,” says John Becker, co-founder of Red Wing Framing & Fine Art Printing, a company brand that doesn’t leave much to the imagination. “I get razzed from my colleagues about how long our name is, but it says where we are and what we do.”

Red Wing Framing & Fine Art Printing (www.redwingframing.com) was opened in Red Wing, Minnesota, in 2002, Red Wing Digital (www.redwingdigital.com), a Web-based, fine-art, print-on-demand business, was added in 2011, and Rochester Framing & Fine Art Printing (www.rochesterframing.com) then opened in Rochester, Minnesota, in 2014.

“We began fine-art printing the very same day we started custom framing in 2002. We knew we wanted to be a full-service, visual-based business, so we invested early in both custom framing and printing capabilities,” says Becker. In fact, Red Wing Framing & Fine Art Printing is now one of only four Certified Picture Framing (CPF) organizations in Minnesota, as accredited by the Professional Picture Framers Association (PPFA).

Becker describes Red Wing as a one-stop shop. His team of eight capture, edit, print, mount, and frame the image, and also provide packaging and shipping. “The only process we outsource is any kind of specialized scanning,” he says.


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