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Color Jammed

(August 2012) posted on Tue Jul 31, 2012

Bloomingdale Signs by Tomorrow turns a Chicago intersection into a massive art installation.

click an image below to view slideshow

“The artist rendering was brought to us as just a drawing of an idea,” explains Schellerer. Bloomingdale Signs by Tomorrow turned that idea into a reality, surveying the site and developing production files based on the exact measurements. The shop’s art department created a comic-book-like rendering of the intersection using Adobe Illustrator and Photoshop to show all of the sides of the buildings to be wrapped, along with all of the sidewalks in a single PDF.

“We presented the artist with our 3D drawing of exactly what the project would look like and a timeline of when each section would be completed,” says Schellerer. “Then, we did a lot of media testing to find the best material options, and presented printed samples for Jessica’s approval.”

The Loop Alliance provided Bloomingdale Signs with the Color Jam logo to be used in the shop’s design of the graphics, which were created using Adobe Illustrator and Photoshop. “We proofed all the concept drawings as PDFs, and then the colors were all printed and approved from the actual media,” says Schellerer.

Bloomingdale Signs’ thorough presentation ensured all the parties involved that the project could, in fact, be done. “Every work has its own challenges, but this project became a lot less difficult once we found Bloomingdale Signs. From the moment we found them, the whole project seemed possible. Before that, we weren’t sure,” says Stockholder.

Matching the media
The myriad surfaces to be wrapped – buildings, sidewalks, light posts, and more – meant that several types of media would need to be utilized to suit the needs of each area – four different products in total. “It was difficult to match three different colors on four different materials with two different types of solvent inks and paint,” says Schellerer. “We also had the additional challenge of two of the materials being perforated. This meant that whatever was behind those materials could greatly affect the final appearance of the graphics once they were installed. We spent many hours tweaking colors from material to material and actually bringing them to the site and looking at the colors on their respective buildings.”