Perfect color 'to ward off the blues,' says Pantone .
If Pantone has anything to say about it, you’ll be seeing lots of Pantone 18-2120, aka Honeysuckle, in many of the graphics you’re printing in forthcoming months. The provider of professional standards for the design industries has named Honeysuckle its Color of the Year for 2011.
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum. The intensity of this festive reddish pink allures and engages.”
Pantone has been selecting its Color of the Year for more than a decade, influencing product-development and purchasing decisions in industries including fashion, home, and industrial design along the way. Past Colors of the Year have included: Turquoise (2010), Mimosa (2009), Blue Iris (2008), Chili Pepper (2007), Sand Dollar (2006), Blue Turquoise (2005), Tigerlily (2004), Aqua Sky (2003), True Red (2002), Fuschia Rose (2001), and Cerulean (2000).