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Combination Climbing Wall and Coke Promotion

(September 2003) posted on Tue Sep 09, 2003

Studio Alfa helps bring advertising to the beaches of Brazil


click an image below to view slideshow

As Kacey King points out in the "Ad Messages on the Move" article in the Sept/Oct issue of Big Picture, brand-marketers are taking advantage of new short-run, large-format color digital printing capabilities to devise some in-your-face promotions that encourage interaction.

For example, fun-lovers on the beaches of Rio de Janeiro, Brazil, worked up a thirst as they climbed this 40-ft. high replica of a can of Coca-Cola for a better view of the beach and ocean. The graphics were created and output by Studio Alfa, a Brazil-based photo compositor, prepress and large-format graphics production company. Studio Alfa printed the graphics on self-adhesive vinyl on their 3-meter Vutek UltraVu? 3360 FC superwide-format inkjet printer.

According to Studio Alfa partner Evando Abreu, the job took only five days from the time the graphics were designed until they were installed on a wooden base structure. He says the most challenging aspect of the project was arranging for the oversized can to be transported from location to location. (Studio Alpha: 011-5511-3860-9988, studioalfa@uol.com.br)


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