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Studio Alfa helps bring advertising to the beaches of Brazil
As Kacey King points out in the "Ad Messages on the Move"
article in the Sept/Oct issue of Big Picture, brand-marketers are taking
advantage of new short-run, large-format color digital printing
capabilities to devise some in-your-face promotions that encourage
interaction.
For example, fun-lovers on the beaches of Rio de Janeiro, Brazil,
worked up a thirst as they climbed this 40-ft. high replica of a can of
Coca-Cola for a better view of the beach and ocean. The graphics were
created and output by Studio Alfa, a Brazil-based photo compositor,
prepress and large-format graphics production company. Studio Alfa
printed the graphics on self-adhesive vinyl on their 3-meter Vutek
UltraVu? 3360 FC superwide-format inkjet printer.
According to Studio Alfa partner Evando Abreu, the job took only five
days from the time the graphics were designed until they were installed
on a wooden base structure. He says the most challenging aspect of the
project was arranging for the oversized can to be transported from
location to location. (Studio Alpha: 011-5511-3860-9988,
studioalfa@uol.com.br)
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