User login

Conference Program Announced for NSREC Signage Event

(June 2010) posted on Wed Jun 23, 2010

Slate of experts will present research in four key topic areas, Cincinnati, October 13-14.


The second annual National Signage Research and Education Conference (NSREC), to be held October 13-14, 2010 in Cincinnati, will bring together well-known presenters and panelists to present research on four key topic areas affecting signage: science, technology, art/advertising, and regulation.

A joint effort of The Signage Foundation, Inc., and the University of Cincinnati’s Colleges of Business and Architecture, Art and Planning, the two-day conference is designed to provide a non-confrontational, research-driven forum for the exchange of ideas and best practices among sign constituents, including: sign makers; suppliers; graphic artists; print providers; sign users, and the government entities that regulate signage.

Specific seminars will include:

* "The Science of Signage: Parallels Between Traffic Signs and Business Signs," by H. Gene Hawkins, Jr., associate professor, Zachry Department of Civil Engineering, Texas A&M; Research Engineer, Texas Transportation Institute;
* "The Technology of Signage: Electronic Paper, LED Illumination, and Teleportation: Fact or Fiction in 2010 and Beyond," by Jason Heikenfeld, associate professor, director, Novel Devices Laboratory, Elec. & Comp. Engin. Department, University of Cincinnati ;
* "On-Premise Signs as Marketing Devices: Measuring the Value to the Business Enterprise in Takings Case," by Charles R. Taylor, John A. Murphy professor of marketing, Villanova School of Business ;
* "The Regulation of Signage: Guidelines for Local Regulation of Digital On-Premise Signs," by Alan Weinstein, associate professor, Law and Urban Studies, Cleveland State University and Menelaos Triantafillou, associate professor, School of Planning, University of Cincinnati ; and
* "Signage as a Catalyst to Business Development," by Duane Laska and Cody Meyer .

NSREC attendees will also participate in interactive sessions on "Critical Issues Impacting Signage," in which 10 small groups will address a critical issue and compile findings from the discussions. The discussions for each topic will be facilitated by a lead facilitator and a student facilitator. The student facilitator for each group will report to the full NSREC audience.

Early registration for the conference is $225. Detailed information about presenters and the research topics they will discuss is available on the conference website .

NSREC
www.thesignagefoundation.org

 


Terms:

Did you enjoy this article? Click here to subscribe to the magazine.