Bell Signs Arizona Spices Up a Ford Transit Connect for the Girl Scouts
The Girl Scouts of the Arizona Cactus-Pine Council in Phoenix are saying good-bye to their simple door-to-door sales tactic when selling Thin Mints, Savannahs, Trefoils, and other cookies. Instead, they’re spicing up their marketing strategy by adding a stylishly wrapped Ford Transit Connect with which to make their deliveries.
Lifetime Girl Scout and owner of Arizona-based Bell Signs (bellsignsaz.com) Jennifer Burns, offered to create and install a wrap free of charge. Meanwhile, Sanderson Ford in Glendale, Arizona, donated the Transit Connect.
The Girl Scouts Cactus-Pine Council provided the shop with cookie and logo images, as well as font specs and PMS Colors. Then, Bell Sign’s designer Scott Hall created the wrap design using Adobe Photoshop and Illustrator.
“We provided the client with a [soft] proof on the monitor along with a sample print on the final material before the full project was printed. The project did not require much color correction,” says Burns.
Once the Girl Scouts approved the graphics, output was done using the shop’s Roland Soljet 540 EX Pro II with Inx Triangle MLD mild-solvent inks onto 200 square feet of 3M Controltac 180CV3 vinyl. Printing time (on 50-inch panels): about four hours. The graphics were then laminated using a GBC Titan 165 with 3M 8519 cast laminate, which took approximately30 minutes.
One installer needed 10 hours to complete the job. “Lining up the panels and dealing with the extreme cold weather we had the week of the install was our biggest challenge,” says Burns.
The compact van will remain wrapped for four to six months and can carry approximately 1390 boxes of Girl Scouts cookies at a time – clearly far more efficient than the several boxes that an individual Girl Scout can typically cart around. The Arizona Cactus-Pine Council is expecting to sell more than 2.8 million boxes of cookies this season.