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'Creative Forecast 2007' Released by The Industry Measure

(December 2006) posted on Sat Dec 30, 2006

Firms look ahead better business in the next 12 months.


According to the 2007 "Creative Forecast" report from New York-based consultancy The Industry Measure, 36% of ad agencies and 30% of Web design and development firms expect business conditions in the next 12 months to be "excellent, better than they had been in the past 12 months."


The 168-page report, titled "Creative Forecast 2007: The Industry Measure Perspective on the Challenges and Opportunities for the Graphic Design and Production Industry in the Next 12 Months and Beyond," provides a look at the year ahead for graphic designers and ad agencies working in print, Web, and other media.


Among the report's findings:


* 66% of all design and production establishments surveyed cited "collateral print projects" as a sales opportunity.


* 11% of Web design and development firms cited "getting more print media work" as a sales opportunity.


* 69% of graphic designers said they buy digital printing on behalf of their clients.


* The top three planned investment categories for Internet creatives were workstations, flat-panel LCD monitors, and color printers.


The report takes an in-depth look at survey results on topics including multichannel marketing and "cross-media" development, digital and variable-data printing, online/remote proofing, and more. The report also presents The Industry Measure's latest investment projections for more than 100 equipment, hardware, and software categories.


THE INDUSTRY MEASURE
www.theindustrymeasure.com



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