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Cutting Corners

(April 2012) posted on Mon Apr 09, 2012

PrismTech Graphics has utilized digital cutting technology to increase efficiency and expand clients’ imaginations.

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By Britney Grimmelsman

Because the casinos are spread across Canada, PrismTech is often forced to leave installation to the clients. There is a trick to ensuring the client is able to successfully install the work, Beaton admits: “You have to assume the lowest common denominator is at work; so each project has to be simple and intuitive or it just won’t work out. Even then, we always have to field a plethora of calls to deal with both legitimate and asinine install situations. We even have a small book of snapshots we keep as an internal reference of how bad things can go when assembling P-O-P displays is put in the hands of the general public.”

Keeping with PrismTech’s display-stand expertise, the casino reached out to the shop to create another interactive display unit, this time asking that the stand hold an LCD screen seven feet from the ground, as well as three Plexiglas boxes in the middle.

“We cut .5-inch Ultra Board to fabricate the entire display with some smaller components made from 3A Composites’ Sintra. To ensure the unit would be capable of holding the LCD display, we used simple engineering practices, adding support brackets and locking brackets,” Beaton says. “We printed the entire display on the Océ 550GT, with the exception of the decals on the Plexiglas boxes, which were printed with the HP L25500 with latex ink on vinyl from Ritrama and LG.” Along with the interactive LCD display, the project included carpet printed with the HP LX850 onto Ultraflex digital print carpet.

The most challenging part of multi-step jobs like the casino projects, Beaton says, is the inevitable time crunch. “Consistent with most jobs in this industry, all of the previous parties involved use more than their allotted time to complete their tasks. And being at the end of the food chain, we are usually left with less than 30 percent of the time we asked for to actually produce the graphics – so compromises always have to be made along the way.”