14 days of critical information to prepare your business for 2012.
Tim Greene,InfoTrends: These facts don’t surprise me. Starting with the first one, there is a steady stream of new products hitting the wide-format digital graphics market. Print providers tell us this is a challenging part of the market – keeping up with the latest technology and understanding how these developments can improve their operations. The emergence of UV-curable is driven by multiple factors: Many companies want a greater level of application flexibility (the ability to print a wide range of applications on one device), for many others there are environmental reasons, for many others it is primarily a speed issue. The width issue, to me, is frequently also a speed issue – a lot of printers use wider devices to do two-up printing. Given the consistently increasing demand for faster turnaround times, getting a wider printer is one strategy to cope with the need for greater speed. The increasing number of colors and the addition of white enable a wider range of applications.
Peter Mayhew, Lyra: As our industry continues to convert more work from analog to digital production, we need the capacity and versatility offered by this hardware. We’re only going to see this trend grow and increase in range and scope over the next few years.
Art Wynne, BERTL: The large number of devices introduced into the market place indicates an increasing demand for wide-format devices. We’re seeing a demand by AEC firms to bring their printing needs in-house and, as a result, there is an increased demand for new equipment as these companies generate efficiencies and real cost savings. UV and white ink bring new application opportunities that enable print providers to offer a wider variety of printing substrates and opens up new revenue streams.
The Big Picture has assembled five of the marketplace’s most informed analysts and consultants and asked them to help you evaluate the wide-format industry. Each day over the next two weeks, we’ll post a new, critical question from The Big Picture with invaluable answers from our panel – all designed to help you ensure that your company charts its best course for a prosperous year ahead.
Our 2011 panel participants include: Marco Boer, consulting partner, I.T. Strategies (www.it-strategies.com); Tim Greene, director, visual communication technologies consulting service, InfoTrends (www.infotrends.com); Dan Marx, vice president, markets & technologies, SGIA (www.sgia.org); Peter Mayhew, director, Lyra Research Europe (www.lyra.com); and Art Wynne, president, Business Equipment Research and Test Laboratories (BERTL, www.bertl.com).
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