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Digital Discovery: ISA Expo 2013

(March 2013) posted on Thu Feb 28, 2013

Nine highlights to prepare you for the upcoming show in Vegas.


By Adrienne Palmer

With more than 500 exhibiting companies showcasing their wares, it’s a good idea to have a game plan going in. The ISA has set up various tools on signexpo.org to help you do just that, including:
• The complete 2013 exhibitor list;
• An interactive floor plan; and
• MyExpoPlan, which allows you to create a list of exhibitors and booths you want to visit while at the show.

EDUCATION
It will be easy to get your education fix at this year’s expo. “We are offering more than 40 education opportunities during the show with almost 20 of these offerings being new,” says Hensley. “We are offering for the first time six AIA (AIA Continuing Education) approved sessions in an effort to bridge the gap between design and installers,” says Hensley.

The six AIA approved sessions are: Architectural Design, Dynamic Digital Signage, Management, Peer Networking, Sales and Marketing, and Technical/Product.

“If you’re interested in learning more about digital signage, check out a Dynamic Digital Signage session. You can find out how the new technology is revolutionizing the signage marketplace and how you can add value to your sign shop with new product offerings and new business partners, the organization reports.”

 

A NEW LOOK
The Expo may look a little different in 2013, particularly to show veterans. “ISA switched show decorators after 25 years in an effort to continue on the path of innovation, customer service, and design,” says Hensley. “We are building a lounge right on the show floor where attendees can mingle and network.”

 

DYNAMIC DIGITAL SIGNAGE
“Dynamic Digital Signage (DDS) is becoming part of the traditional signage industry, and this segment is positioned to grow 15 to 30 percent and perhaps more in some cases. I truly believe the growth in this segment will come from the industry organization, ISA,” says Alan Brawn, chairman of the Digital Signage Federation.

So along with the Digital Dynamic Signage educational opportunities available through AIA Continuing Education, you can spend an entire day in the digital world during Dynamic Digital Signage Day on Wednesday, April 3. “The day will be dedicated to demystifying digital signage and how to incorporate this product with the rest of your business,” says Hensley.


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